Saturday, August 10, 2013

Why Am I Creating JoKno?

I was recently told that I’d be giving an interview soon to someone interested in the project, which inspired me to really dig into the answer to this question.  At the most concrete level, I know that I am creating JoKno because I want to solve the career search problem, a problem that I struggled with greatly myself.  But, why do I want to solve this problem?  This is my attempt to peel back the layers of my motivation.
 
I watched a great documentary recently called I Am, and it asked, what is the essential problem, the underlying problem from which all other problems of the world are derived?  The answer was that I am the problem.  And this notion was teased out and supported throughout the film by first showing the growing evidence that as individuals we not only affect the world materially through our physical actions, we affect it through our consciousness, and through our emotions.  We are, on every level, co-creators of our world.  Our perceptions really do, at a fundamental level, shape the world in which we exist.
 
Second, it showed how this clashed with the current story driving our perception of the world.  That is the story of competition.  This is a distortion of Darwin, who believed that cooperation was the biggest part of the story of evolution, to a narrative of progress being driven by competition and individualism.  This story led us to believe that we are all separate, and to perceive the world as a collection of separate individuals.  It is this lie, that competition drives progress, that has led to the profound loneliness of our private-property hoarding society.  This narrative has colored our perception so thoroughly that we can’t help but see ourselves as fundamentally separate and aloneOur loneliness is a symptom of the underlying disease of perception from which all other problems derive.

And when the movie got to this last bit about loneliness, something clicked for me.  That word describes completely what I felt during the career search: a profound, debilitating loneliness.  Here I was trying to answer one of the most fundamental questions of my life, and it felt like for all intents and purposes I must discover the answer alone.  Whether it was the career centers telling me to figure out what I liked, articles telling me that I needed to first figure out how I was wired and use that as a compass, to adults telling me to pick a career where money was a certainty, to professors telling me to network, in the end I was alone. 

Yet this matches the ideals of the present society completely.  Even the job search out of college is a kind of competition.  Each individual college student pitted against each other, and those best able to leverage their individual resources (family network, natural gregariousness, luck, etc) are the ones able to land jobs.  But, my question was an even more complicated one than simply how can I get paid to do something.  I wanted to know, how can I do work that makes me happy?  How could I, a priori, determine the answer to this question?  I felt doomed, doomed to travel aimlessly through the job market, a single explorer hoping a path would magically reveal itself.

JoKno is my attempt to cure this loneliness.  At the core, I think, that is what I am trying to do.  It is my attempt to bring this one thing into alignment with the fundamental truth that we are not alone, but in fact, are connected.

There has been this thread within my thought, and the thought of many others, that true evolution is accomplished through cooperation and empathy.  The human being is itself an example of this fact: we are a cooperative system of atoms and molecules and nerves and neurons, all working together to create the magnificent potential that is each and every one of us.  How does the human mind transcend the existential loneliness of our own consciousness?  By evolving into the societal mind, the societal consciousness, just as the molecules that make us up transcended themselves through us.

The internet may be one of the greatest tools we have ever created to accomplish this evolution. What is the internet if not a communal brain?  But just having the information stored where people could get it isn’t enough.  It needs to be made easily accessible to those who need it.  What good is a memory if we can’t recall it?  That is why there is a specialized portion of the brain specifically for recalling memory from wherever it is stored elsewhere in our brain matter. 

That is what JoKno is!  A specialized societal brain, meant to retrieve our collective experiences about the job market.  With this resource, a college student is no longer alone, like I was.  They are in conversation with all the alumni who went before them.  Our trials, our elations, our regrets, and our learning are available to each other.  JoKno is our chance to each transcend the limitations of our individual selves, and approach one of the most fundamental questions of our lives as a cooperative.  And I believe, with all my heart, that we will all be happier because of it.

The last sentence of my tattoo says,
“The world I create will be populated by Gods, and together we will create a story of joy.”  

I hope that Chapter One of the story we create together will be entitled: JoKno.